We’d like to introduce you to a special animal, the Easter Bilby. He’s a celebrity in Australia although he may be less known by some of you. The Easter Bilby is busy this time of year, so we’re going to talk to a close friend.

Billy Bilby, welcome to Cheeseland. Thank you for taking the time to introduce us to the Easter Bilby.

No worries, I’m happy to be here and spread the word about the Easter Bilby. After all, we bilbies are having a problem with our population declining and want people to be aware that we even exist.

On that note, can you tell us a little bit about bilbies?

We’re small, furry marsupials who live in the desert. Our bodies are about 55 cm/22 inches long and our tails about 29 cm/11.5 inches. We weigh about 2.5 kg/5.5 pounds. We have long noses (excellent sense of smell) and large ears (excellent sense of hearing and help keep us cool). The ladies are about half the size of the gents.

We have extremely soft fur that is mainly blue-grey with white tummies. Bilbies live in fancy burrows. We only come out and night and will eat anything.

Two fun facts about bilbies?

The word bilby is from the Aboriginal Yuwaalaraay language. (I wouldn’t try to pronounce it unless you belong to the group.)

We don’t drink water. We get all we need from what we eat.  (Like koalas)

So how did the Easter Bilby replace the Easter Rabbit in Australia?

Unfortunately, rabbits are not very popular in Australia. They were brought in by the Brits in the 19^th century and reproduced until they had taken over the country. Rabbits drove some of the native animals and plants to extinction.

In the 1990’s, the humans decided that the rabbit had to go as the symbol of Easter. They wanted something native to replace it. Since we look something like a rabbit (ears only), we got the job. We’ve been around Australia for a very long time.

And the tradition has stuck.

Yes, but we’ve lost the association with the anti-rabbit people. Now it’s more of a survival issue. You see, we’re endangered in some parts of Australia and vulnerable in others.

That’s awful. What happened?

The usual: loss of habitat, hunting. I am actually a Greater Bilby. There used to be Lesser Bilbies, but they died out about 70 years ago. (Unless the humans lost them.)

Is the Easter Bilby tradition working?

It seems to be. There is much greater awareness of who we are and why we are important residents of Australia. In fact, The Commonwealth of Australian Endangered Species Program has chosen us as a mascot, so we’re becoming famous.

They have even started to introduce populations of us into places that haven’t seen bilbies in a very long time. Did you know that we once populated 70% of Australia? And that’s a big place!

What does the Easter Bilby do?

Pretty much what the Easter Bunny does. Except he delivers chocolate bilbies instead of chocolate rabbits. And he runs rather than hops.

Do you think the idea of the Easter Bilby will spread?

Probably not. The rabbits pretty much have a lock on the market. But that’s OK. We only live in Australia and want to continue living here for a very long time. We have no plans to invade Britain.

Thank you so much for sharing your story with us.

I’m happy to share.

Trivia – In March 1968, 9-year-old Rose-Marie Dusting wrote “Billy the Aussie Easter Bilby.” She published it 11 years later.

Sales Pitch: Chocolate bilbies are produced by Pink Lady and Haigh’s Chocolates. (Cadbury pulled out of the market shortly before Easter.) The companies give a percentage of sales to conservation efforts. Pink Lady parent company, Fyna Foods manufactures chocolate bilbies as part of the Australian Bush Friends Easter chocolates. A percentage of the Bush Friends sales is also donated to the Save the Bilby Fund.